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UDC 339.138
INTERACTION PROCESS WITH CLIENTS OF THE COMPANY ON THE EXAMPLE OF RETAIL HIGHLY SPECIALIZED SHOP
Kuzmicheva Valeria Valeryevna
South Ural State University (National Research University)
Student of the Marketing and Management Department
South Ural State University (National Research University)
Student of the Marketing and Management Department
Abstract
In article the analysis of process of interaction with consumers on the example of network shop of tea and coffee is carried out. The author allocated factors which demand the account at interaction with clients: the shop personnel, goods registration, information, use the Internet, work with suppliers. Interaction process with the client considers stages of life cycle of clients, actions for development of life cycle are offered.
Keywords: interaction process with the consumer, life cycle of the client, loyalty of the consumer
Category: 08.00.00 Economics
Article reference:
Kuzmicheva V.V. Interaction process with clients of the company on the example of retail highly specialized shop // Student scientific researches. 2014. № 6 [Electronic journal]. URL: https://student.snauka.ru/en/2014/08/2269
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