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UDC 330.88
SENSORY BRANDING: SYNERGETIC POTENTIAL OF FIVE SENSORY CHANNELS
Nenenkova Aleksandra Yur’yevna
Smolensk State University
Smolensk State University
Abstract
This article focuses on the disclosure of a brand image in the modern system of marketing. Presented and analyzed the five channels of information perception to identify the beneficial effects of using each of them. This topic is an actual issue in terms of development of modern marketing concepts.
Keywords: brand, branding, information perception, potential, synergy effects, the image of the product
Category: 08.00.00 Economics
Article reference:
Nenenkova A.Y. Sensory branding: synergetic potential of five sensory channels // Student scientific researches. 2015. № 6 [Electronic journal]. URL: https://student.snauka.ru/en/2015/06/2476
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