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UDC 339.138
EFFECTIVE MANAGEMENT SOLUTIONS IN THE FIELD OF ANTI-RECESSIONARY MARKETING
Bornin Artem Igorevich
Smolensk State University
3rd year student department of «Management» profile «Logistics and Supply Chain Management»
Smolensk State University
3rd year student department of «Management» profile «Logistics and Supply Chain Management»
Abstract
This article is devoted to the question of acceptance and implementation of effective management decisions in the field of anti-recessionary marketing. The article explicates and reveals the main steps of marketing sphere which, according to the author, it is necessary to undertake in the conditions of an economic crisis for ensuring steady functioning of the company.
Keywords: anti-recessionary marketing, audit marketing programs, audit marketing tools, effective anti-recessionary decisions
Category: 08.00.00 Economics
Article reference:
Bornin A.I. Effective management solutions in the field of anti-recessionary marketing // Student scientific researches. 2015. № 5 [Electronic journal]. URL: https://student.snauka.ru/en/2015/05/2493
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