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UDC 008.001.14
THE GENDER IDENTIFICATION IN MODERN ADVERTISEMENT
Kharitonova Darya Mikhailovna
Nizhny Novgorod State University named after Nikolay Lobachevsky (Arzamas Branch)
Student of historical and philological faculty, 3 courses
Nizhny Novgorod State University named after Nikolay Lobachevsky (Arzamas Branch)
Student of historical and philological faculty, 3 courses
Abstract
Modern advertisements gradually supplant the traditional gender "technologies" (family, religion, education) and influence on formation of new gender identity. The theory of archetypes, offered by K.G.Jung, is the most important instrument of creation the effective advertising communication.
Category: 24.00.00 Cultures
Article reference:
Kharitonova D.M. The gender identification in modern advertisement // Student scientific researches. 2014. № 2 [Electronic journal]. URL: https://student.snauka.ru/en/2014/04/2206
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