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UDC 339.138
MARKETING ANALYSIS OF THE MARKET OF DRINKING WATER OF CHELYABINSK
Zaskalko Darya Yurevna
South Ural State University (National Research University)
South Ural State University (National Research University)
Abstract
Results of the analysis of the market of drinking water of Chelyabinsk are presented in article. The author carried out the analysis of structure of the market and the main tendencies of its development. Modern features of behavior of consumers, assortment, marketing and price policy of competitors are defined. The presented review possesses practical value for available participants of the market, and also for the companies planning an entrance for this market.
Keywords: behavior of the consumers, competitive analysis, market research
Category: 08.00.00 Economics
Article reference:
Zaskalko D.Y. Marketing analysis of the market of drinking water of Chelyabinsk // Student scientific researches. 2014. № 6 [Electronic journal]. URL: https://student.snauka.ru/en/2014/08/2267
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