UDC 659.11

ADVERTIZING IN THE DEVELOPMENT SPHERE: EXPERIENCE AND TENDENCIES

Fedorova Yulia Dmitriyevna
South Ural State University (National Research University)
Student of the Marketing and Management Department

Abstract
In article the main tendencies of development of marketing approaches in the market of a construction industry are designated. The overview of experience of implementation of promotion activities in the sphere of development of real estate in the Russian market is carried out. Examples of successful advertizing campaigns are given, effective advertizing carriers are determined.

Keywords: advertizing, development, real estate market


Category: 08.00.00 Economics

Article reference:
Fedorova Y.D. Advertizing in the development sphere: experience and tendencies // Student scientific researches. 2014. № 4 [Electronic journal]. URL: https://student.snauka.ru/en/2014/06/2226

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