UDC 338

THE ROLE OF THE INNOVATION POTENTIAL OF THE COMPANY IN CRISIS MANAGEMENT

Sivakova Tatiana Vasil'evna
Vladimir State University named Stoletovs

Abstract
The innovative potential of the company - is not only an element of the company's competitiveness and sustainable development in a market economy, but also a means of survival in a particular crisis. The stronger the innovative potential of the enterprise, the more successful the company avoids the crises. This article will analyze the main factors determining the innovative potential of the enterprise. These include members of the organization, namely its innovation made the organization of technical and technological level, intangible assets in the form of intellectual property, pending innovative projects, the availability of an efficient communication infrastructure, adequate funding, effective management, using a variety of creative techniques of personnel management, stimulating creativity of employees.

Category: 08.00.00 Economics

Article reference:
Sivakova T.V. The role of the innovation potential of the company in crisis management // Student scientific researches. 2015. № 2 [Electronic journal]. URL: http://student.snauka.ru/en/2015/02/2376

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