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UDC 331.1+334.02
THE ANALYSIS OF CORPORATE CULTURE OF THE COMPANY FROM A LINE ITEM OF AN ASSESSMENT OF ITS INFLUENCE ON LOYALTY OF EMPLOYEES AND EFFICIENCY OF ACTIVITIES
Kuzmicheva Valeria Valeryevna
South Ural State University (National Research University)
Student of the Marketing and Management Department
South Ural State University (National Research University)
Student of the Marketing and Management Department
Abstract
In article approach to the analysis of structure of corporate culture of the company is provided. On the basis of Edgar H. Schein's theory levels of corporate culture of the company «Coffee Cantata» are considered. Results of using of effective corporate culture, such as satisfaction and loyalty of the personnel, and also clients and partners are designated. Approaches to justification for influence of corporate culture on economic results of activities of the company are determined.
Keywords: business efficiency, corporate culture, customer loyalty, loyalty of the personnel
Category: 08.00.00 Economics
Article reference:
Kuzmicheva V.V. The analysis of corporate culture of the company from a line item of an assessment of its influence on loyalty of employees and efficiency of activities // Student scientific researches. 2014. № 4 [Electronic journal]. URL: https://student.snauka.ru/en/2014/06/2225
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