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UDC 008 (1-6)
“THE ONE-DIMENSIONAL PERSON” IN SPACE OF ADVERTIZING COMMUNICATION
Ivanova Tatyana Nikolaevna
Nizhny Novgorod State University named after Nikolay Lobachevsky (Arzamas Branch)
student 2 courses of historical and philological faculty
Nizhny Novgorod State University named after Nikolay Lobachevsky (Arzamas Branch)
student 2 courses of historical and philological faculty
Abstract
One-dimensionality of the person, that is his aspiration only to one change – to consumption, finds the reflection in mental and behavioural stereotypes. Stereotypification becomes way of thinking that modern advertizing communication which distorts shows and simplifies reality, complicates productive socialization of the person.
Keywords: advertizing communication, one-dimensional person, stereotypification
Category: 24.00.00 Cultures
Article reference:
Ivanova T.N. "The one-dimensional person" in space of advertizing communication // Student scientific researches. 2014. № 2 [Electronic journal]. URL: https://student.snauka.ru/en/2014/04/2204
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