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UDC 338.984
RREGIONAL ENTERPRISES’ PROMOTION STRATEGY IN COMPLICATED COMPETETIVE ENVIRONMENT
Ampleeva Kristina Olegovna
Financial University under the Government of the Russian Federation, Vladimir branch
undergraduate student
Financial University under the Government of the Russian Federation, Vladimir branch
undergraduate student
Abstract
The paper contains analysis of the regional enterprises’ competitiveness problem due increasing complexity of the competitive environment and concluded the need to focus on competitive advantages in the field of intellectual resources and the formation of strong promotion strategies. Problem of promotion strategies development is considered on the example of a regional enterprise.
Category: 08.00.00 Economics
Article reference:
Ampleeva K.O. Rregional enterprises' promotion strategy in complicated competetive environment // Student scientific researches. 2014. № 2 [Electronic journal]. URL: https://student.snauka.ru/en/2014/04/2192
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